Roots by Benda Design review
A second opinion, please

Which visual direction feels right for Roots?

Roots is a cosmetic safety & regulatory intelligence platform — every value traced to its primary source. We're choosing the look, and your eye on what reads credible and modern to our audience (regulatory & brand teams) would mean a lot. Each card opens a full, interactive page in a new tab.

Interactive prototypes — click in, hover the cards inside. The data shown is illustrative, for visual direction only.

1 · Homepage directions

→ which reads more credible & modern?

2 · The product, seven ways

→ which makes the tool look trustworthy, not toy-like?